This project encompassed the exciting challenge of establishing a brand identity for the groundbreaking Pears Cumbria School of Medicine (PCSM), which opened its doors to students in 2025.
Collaborating with the innovative design agency Pickle Jar, we crafted a compelling visual language that captures the school’s spirit and mission.
My role extended beyond project management, taking ownership of a comprehensive brand implementation across various marketing channels, merchandise, and the physical campus environment.
Working closely with the web agency 6bythree, we ensured the brand seamlessly translated into a dynamic online presence, encompassing a user-friendly website and engaging social media collateral.
This project exemplifies the successful fusion of strategic brand development and meticulous execution, ensuring the PCSM enters the academic landscape with a distinct and impactful identity.
PCSM is a collaborative project between Imperial College London and the University of Cumbria
