The Pears Cumbria School of Medicine: Brand Application

This project encompassed the exciting challenge of establishing a brand identity for the groundbreaking Pears Cumbria School of Medicine (PCSM), set to open its doors in 2025. Collaborating with the innovative design agency Pickle Jar, we crafted a compelling visual language that captures the school’s spirit and mission.

My role extended beyond brand creation, taking ownership of its comprehensive implementation across various marketing channels, merchandise, and the physical campus environment. Working closely with the web agency 6bythree, I ensured the brand seamlessly translated into a dynamic online presence, encompassing a user-friendly website and engaging social media collateral.

This project exemplifies the successful fusion of strategic brand development and meticulous execution, ensuring the PCSM enters the academic landscape with a distinct and impactful identity.

PCSM is a collaborative project between Imperial College London and the University of Cumbria