The My Ends Concept is about marrying personal experiences with fashion to create new fabrics, texture shape and colour.

My Ends, as the name suggests, is a project that allows the consumer to choose fabrics, print and aesthetics that are either inspired or are a reminder of their story, experiences or simply their ‘Ends’.

Designing to reduce the need to consume goes against today’s flow of the consumer fashion market. This objective strives to create products that are durable and timeless. There are the set concepts that can be worked with to design for this purpose:

• Durable design
• Slow design
• Consumer participation
• Apps for bespoke information

Highlighting the importance of recycling or renewing can inform them of the potential uses and applications of their product.

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