The Pears Cumbria School of Medicine was preparing to welcome its first cohort of students. A new identity has been developed, but it needs to move beyond concept into everyday use.
As a new institution, the school required clarity, consistency and confidence across everything from recruitment materials to physical campus spaces.
My role
I led on brand application and creative production.
Working alongside Pickle Jar and the web agency 6bythree, I helped guide the brand from initial identity into practical implementation. I project-managed key strands of development, then translated the brand into a wide range of outputs across print, digital and physical environments.
This included:
- marketing materials
- student communications
- social content
- signage
- merchandise
- teaching resources
Approach
Rather than treating each item as a standalone design task, I focused on building a coherent system.
I developed modular templates and organised asset libraries to ensure the brand could be used consistently and confidently by internal teams. I worked closely with leadership and marketing colleagues to anticipate future needs, creating a foundation that would support growth beyond launch.
Outcome
The result was a cohesive and adaptable brand presence across the school’s communications and environments.
More importantly, the team gained practical tools and a clear structure they could continue to use long after the initial rollout. The brand was not just implemented. It became embedded in the day-to-day life of the institution.
